“Most men go to their graves with their music still inside them.”
Our lives are a grand act of creation. As children we are heavily dependent on narrative constructions of our parents, family, teachers and friends to help us create our sense of self. We perform in roles defined by others as conditions of belonging. All too often we accept these narratives as our true expression, when for many of us, these narratives fail to capture our essence, our aspirations and the truth in our hearts. Through coaching we create the space for leaders of all types from CEOs to School Headmasters to become re-awoken to their authentic story and to find the practices necessary to regain control of their narrative and their life path. We then help our clients to leverage this clarity of purpose in their organizations to align strategy and relationships. The impact can be profound not only on our coaching clients but on their circle of family friends, associates and colleagues.
Story behind the icon
Our logo is a variation on the Druid/Celtic “Awen Symbol”. The Awen symbol represents inspiration in the form of a poetic or artistic muse. The sunburst lines in the symbol represent the alignment of essential elements unified in flow including body, mind and spirit as well as love, wisdom of truth. It is said the symbol inspires the finding of deeper truth. Our symbol includes the Truepen of the protagonist leader inspired to lean into their personal truth and write a meaningful and fulfilling personal and communal narrative.
The Intersection of Coaching and Brand Strategy
TruePen coaching is the sister company of Brand Intersection Group (BIG). Established in 2007, BIG has been instrumental in helping to define some of America’s leading brands including sweetgreen, SoulCycle, MeUndies, Bai, WeWork, Amazon Pay, Omaze, The Muse, Sir Kensington’s, Getaway, and Shake Shack. Branding is a critical tool in creating organizational alignment and coherency, strong employer environments and guiding values that stand the test of scale and time. Many BIG clients have complemented their branding initiatives with leadership coaching from TruePen and many TruePen Coaching clients have benefited from extending their personal growth and clarity into brand initiatives with BIG.
